Success Story: Pearls of Paradisus21

From Mindful Living to Market Growth

Location: Southern California | San Diego County | San Diego 

Business Type: Manufacturing / Personal Care Services 

CalOSBA Partner: San Diego & Imperial Women’s Business Center 

Assistance Received: Business Counseling, Marketing Strategy, Brand Development 

California State Assembly District: 51 

California State Senate District: 39 

Visit Pearls of Paradisus21 online. 

In California’s small business economy, growth often begins with a personal turning point. For Katina Warr, that turning point came during a battle with major depression. Natural remedies and herbal healing became her pathway back to balance.  

In 2021, she transformed that personal breakthrough into Pearls of Paradisus21 (POP21), a San Diego based wellness brand offering clean, aluminum-free, paraben-free aromatherapy products designed to support emotional and physical well-being. What began as personal restoration quickly became entrepreneurial momentum. 

As demand increased, Katina faced a common inflection point for small businesses: how to scale with clarity. Messaging needed refinement. Packaging needed structure. Marketing needed strategy. Without that alignment, growth can stall. 

That’s when she partnered with the San Diego & Imperial Women’s Business Center, part of the statewide California Women’s Business Centers Network (CA WBC). 

The CA WBC Network serves more than 17,000 clients annually in 17 languages through 21 Women’s Business Centers across 53 counties. Its impact is measurable: $928 million in local economic activity, up 18% from 2024, based on a conservative 1.5x reinvestment of total gross sales revenue back into local communities. 

Through targeted one-on-one advising, Katina clarified her brand messaging, restructured product positioning, and implemented a focused social media growth plan. The results were tangible: 

• Hired 1 full-time employee
  • Generated an additional $5,400 in revenue growth
  • Strengthened operational clarity and customer engagement 

“After working with other organizations and mentors in the past, I was often left hanging with little support or follow-through,” Katina shared. “But your organization has truly been different. You’ve shown up with patience, consistency, and guidance that has helped me move forward with real clarity.” 

Today, Pearls of Paradisus21 operates from its storefront at 2356 Fenton Parkway in San Diego, serving customers seeking holistic wellness solutions rooted in intention and clean ingredients. 

Katina’s story reflects a larger pattern across California: when women entrepreneurs receive structured advising and strategic support, outcomes multiply, revenue increases, jobs are created, and local economic activity accelerates. 

From healing to hiring, from clarity to capital, Pearls of Paradisus21 is proof that small business growth isn’t just personal—it’s economic infrastructure. 

Visit Pearls of Paradisus21 
2356 Fenton Pkwy, San Diego, CA 92108 
Explore online at: https://www.pearlsofparadisus21.com/ 
Follow them on Instagram: @pop21_wellness    

And Facebook: https://www.facebook.com/PearlsofParadisus21  
Phone: 619-458-5549 

Entrepreneurs in San Diego and Imperial Counties can connect with the San Diego & Imperial Women’s Business Center for no-cost advising and growth support. 

Updated: 4/29/26