Success Story: Pacific Playa Realty

Pacific Playa Realty Rises from the Ashes to Build Stronger Communities in Los Angeles

Location: Southern California | Los Angeles County | Los Angeles

Business Type: Real Estate

Small Business Center: Pacific Coast Regional Small Business Development Center (PCR SBDC)

Assistance Received: Business advising and access to capital

Visit Pacific Playa Realty online

Pacific Playa Realty, founded by Munif Ali, is more than just a real estate agency in Los Angeles. It is a vital part of the community, focused on building relationships and serving neighborhoods. However, when the pandemic hit, Munif and his team faced unprecedented challenges, including a fire that destroyed their location.  

That’s when Advisor Leonard Tanguay from the Pacific Coast Regional Small Business Development Center (PCR SBDC) stepped in. With Leonard’s guidance, Munif successfully secured a commercial loan of $3,690,000 for Pacific Playa Realty, providing a solid foundation for their future and the ability to open a new location.  

The PCR SBDC also opened doors to government opportunities, fueling the agency’s growth. Despite obstacles during the real estate closing process, Advisor Tanguay’s quick thinking and extensive network ensured that Pacific Playa Realty stayed on track. Thanks to Leonard and the SBDC’s support, the agency is not just surviving, but thriving, building stronger communities across Los Angeles. 

Pacific Playa Realty’s new home in El Segundo represents its commitment to excellence. It serves as a hub for real estate transactions and a center for continuous learning and community outreach initiatives. The company’s focus is on nurturing exceptional real estate agents and providing unmatched service to clients.  

With a built-in coaching and accountability program, Pacific Playa Realty has achieved a dominant market share in the communities it serves. Their goal is to inspire, train, and propel clients and communities forward, helping homeowners unlock the value of their homes and assisting homebuyers in finding neighborhoods with great opportunities. Pacific Playa Realty is dedicated to being a beacon of excellence in the real estate industry. Visit Pacific Playa to learn more, here.

And, if you are an entrepreneur looking to start, or an existing business owner looking to grow in the Los Angeles area, reach out to PCR SBDC. 

Also, if you are a business owner anywhere in California that has been affected by a business disruption, connect with our team at Outsmart Disaster, your preparedness partner. They guide you step by step through creating a Resiliency Roadmap so you can plan during the calm and bounce back when things get tough. They also provide business preparedness tips and recovery resources like connecting with your local SCALE Network partner to receive services like those described in this story.  

September 2025